PAID SEARCH
PAID SEARCH
Paid Search Management That's Measured In Revenue, Not Clicks
ADEXPERTT is a Paid Search agency managing Google and Microsoft Ads for brands that want measurable ROAS — not agencies optimizing for click volume to pad a report. Our certified specialists build, test, and scale campaigns using real conversion data.
Campaign Types We Manage
Google Search Ads
High-intent keyword targeting for immediate lead and sales generation
- Exact & phrase match keyword targeting
- Tightly themed ad groups
- High-intent, ready-to-buy searches
- Continuous negative keyword refinement
Performance Max (PMax)
AI-driven, cross-network campaigns managed with human oversight and guardrails
- AI bidding with performance oversight
- Negative keyword & placement guardrails
- Human-managed asset groups & audience signals
- Cross-network reach: Search, Display, YouTube, Gmail
Google Shopping
Product feed optimization and shopping ad management for e-commerce
- Product feed structure & optimization
- Category & attribute-based segmentation
- Competitive bid strategy by product
- Merchant Center health monitoring
Display & YouTube Ads
Awareness and remarketing campaigns across Google’s display and video inventory
- Video remarketing to past visitors
- In-stream & in-feed YouTube placements
- Custom intent & affinity audience targeting
- Awareness campaigns across Google's Display Network
Microsoft/Bing Ads
Capturing search demand outside Google, often at a lower CPC
- Lower CPC, less competition than Google
- Strong reach with older & B2B demographics
- Campaign import & sync from Google Ads
- Dedicated bid & budget strategy
ECommerce Ads
Search campaigns built to drive online store revenue and repeat purchases
- Product-focused search campaigns
- Dynamic remarketing for cart abandoners
- Seasonal & sale-driven campaign pushes
- Revenue & ROAS-focused bidding
Lead Generation B2B
High-value lead campaigns built around longer B2B sales cycles
- Decision-maker & intent-based targeting
- Lead scoring & qualification tracking
- Account-based keyword strategy
- Sales-cycle-aware campaign pacing
Lead Generation B2C
High-volume lead campaigns optimized for fast consumer decisions
- Volume-optimized lead campaigns
- Cost-per-lead efficiency focus
- Call tracking & form-fill optimization
- Fast-cycle consumer intent targeting
App Install Ads
Search campaigns built to drive qualified app installs and usage
- Universal App Campaign management
- Install-to-action event optimization
- Platform-specific creative (iOS/Android)
- Cost-per-install & retention-focused bidding
We Do All These Things
Our comprehensive Google Ads and paid search services are designed to drive conversions now and in the future:
- Existing account audit across Google & Microsoft/Bing
- Conversion tracking setup (Google Ads, GA4 & Bing UET tag)
- Complete Google Tag Manager management
- Detailed keyword & competitor research
- Understanding search intent behind every keyword
- Creating multiple ad copy & asset variations for testing
- Product feed setup & optimization for Shopping and E-commerce Ads
- Right campaign & ad group structure across Search, Shopping, PMax & Display
- Following a checklist to launch every campaign
- Analyzing important metrics to understand the dashboard
- Making sure accounts are ready to scale
- Following the latest strategies to scale Search, PMax & Shopping accounts
- Avoiding Google Ads and Microsoft Ads account suspension
- Managing B2B and B2C lead generation campaigns with distinct strategies
- Setting up and optimizing App Install / Universal App Campaigns
- Connecting CRM for full-funnel marketing
- Advanced tracking to find the exact source of leads or sales
- Prompt communication with your team, regular review meetings & strategic reviews
Our Three Phase Process
First Phase — Audit & Strategy
- Account and conversion tracking audit
- Keyword and competitor research
Second Phase — Build & Launch
- Campaign structure built around intent and margin, not just spend
- Landing page feedback to maximize every click
Third Phase — Test, Optimize & Report
- Continuous A/B testing on ad copy and bidding strategy
- Transparent reporting on ROAS, CPA, and revenue — full account access, always
Frequently Asked Questions
Paid Search advertising places ads within search engine results — primarily Google and Bing — targeting users actively searching for a product or service, with advertisers paying per click.
Traditional Paid Search (Search) campaigns target specific keywords directly, while Performance Max campaigns use Google’s automation to serve ads across Search, Display, YouTube, and Gmail from a single campaign, guided by conversion goals.
Yes. ADEXPERTT manages Google Shopping campaigns including product feed optimization, bidding strategy, and ongoing performance management for e-commerce brands.
Yes. ADEXPERTT manages Microsoft/Bing Ads alongside Google Ads for brands looking to capture additional search demand, often at a lower cost-per-click than Google.
How We Price Our Services
How Much Do Paid Search Advertising Agency Services Cost?
The cost of paid search advertising agency services depends on several factors individual to your business, such as the size of your business, ad budget, and campaign objectives.
In general, there are 4 common ways to price the services of paid search ad agencies:
- Percentage of ad spend
- Fixed monthly fee + % of ad spend
- Fixed monthly fee + revenue share
- Flat fee
Ready To Grow Your Business?
Stop paying for clicks that don’t convert. Get a free account audit and see exactly where your paid social, search, SEO, or automation setup is leaving revenue on the table — no pressure, no generic pitch.